Case Study: Qonto achieves stronger leads and conversions with Semrush

Qonto - Customer Case Study

Qonto, a fintech founded in 2016, was struggling with a broad content marketing strategy that no longer generated enough relevant leads as competition intensified. The company needed a more targeted SEO approach to improve conversion rates, expand visibility, and build site authority, and it used Semrush tools as part of that effort.

Using Semrush’s Site Audit, Backlink Audit, Keyword Gap, Keyword Magic Tool, SEO Writing Assistant, Domain Overview, and Position Tracking, Qonto rebuilt its content strategy around niche, bottom-of-funnel topics and better internal linking. The results were strong: Qonto nearly doubled its traffic, increased leads by 55%, and improved organic bounce rate by 11%, showing clear impact from the Semrush-powered SEO program.

Qonto

Oliver Staub

SEO & Content lead