Case Study: Hepper grows organic traffic and revenue with Semrush

Pet eCommerce brand grows product sales revenue by 2964% in 2 years through content

Hepper, a media and eCommerce company that designs modern cat furniture, faced low organic visibility after being acquired by Pangolia, with only about 150 daily pageviews. To scale its content strategy and reach more pet owners, Hepper turned to Semrush, using its keyword research tools to identify what audiences were searching for and uncover opportunities to grow traffic and sales.

With Semrush’s Keyword Magic Tool and Organic Research, Hepper built a data-driven SEO plan focused on long-tail keywords and competitor insights, enabling it to publish more than 5,000 articles in 9 months. The results were dramatic: organic traffic grew to about 90,000 daily pageviews and product sales revenue increased by 2,964%, helping Hepper expand its team and reinvest in growth.

Hepper

Simon Treulle

Chief Executive Officer