Case Study: Sugar Geek Show achieves 6-figure organic revenue growth with Semrush

Online learning platform turns free blog into the biggest (6-figure) revenue stream with SEO

Sugar Geek Show, an online baking school and blog, needed a way to scale beyond Liz Marek’s hands-on cake business and grow subscription revenue and site traffic. Working with Semrush, the team used SEO tools like Keyword Magic Tool and Position Tracking to find attainable content ideas and improve rankings.

Semrush helped Sugar Geek Show research keywords, optimize posts for featured snippets, analyze competitors, track performance, and fix technical site issues with Site Audit. The result was a 269% increase in blog traffic from 2019 to 2021, 1.5M monthly pageviews, and a blog that now drives about 60% of revenue while supporting five additional income streams.

Sugar Geek Show

Liz Marek

Founder