Case Study: Nourish Move Love achieves 6-figure ad revenue growth with Semrush

Online fitness publication monetizes free blog with SEO and makes 6-figure ad revenue in 6 months

Nourish Move Love, a health and fitness website founded by Lindsey Bomgren, struggled to monetize a growing library of free workout content. Despite publishing heavily, the site wasn’t generating revenue, and Lindsey needed a better way to turn existing content into traffic and ad income. She turned to Semrush and its SEO tools, including keyword research and position tracking, to find what her audience was actually searching for and identify opportunities her original content strategy was missing.

Semrush helped Nourish Move Love optimize workout titles, avoid keyword cannibalization, improve articles with the SEO Writing Assistant, and republish content based on ranking data. The result was a 150% increase in average monthly organic traffic, from 193K in 2020 to 480K in 2021, and the business reached 6-figure ad revenue in just six months. Lindsey also used Semrush data to help land major brand partnerships, including a contract with lululemon.

Nourish Move Love

Lindsey Bomgren

Owner