Case Study: Lush Cosmetics achieves stronger organic search performance with Semrush

Lush Cosmetics - Customer Case Study

Lush Cosmetics, a global leader in cruelty-free cosmetics, wanted to grow its organic search visibility beyond branded queries and improve the performance of its Canadian and American websites. After hiring its first SEO specialist, Lush turned to Semrush to help fix technical issues, optimize content for non-brand search terms, and support better paid search testing.

Semrush implemented a full SEO workflow using Site Audit, Keyword Magic Tool, Advertising Research, and Position Tracking. The result was a major reduction in technical errors—from 20,000 to under 1,000—plus stronger search performance, including a +2.1 point CTR lift, a +15.8% increase in rich results clicks, and a +2.39 point improvement in paid search CTR.

Lush Cosmetics

Laure Hessin

Search Marketing Specialist