Case Study: Jacaranda Finance recovers organic rankings and boosts leads with Semrush

Jacaranda Finance - Customer Case Study

Jacaranda Finance, a fast-growing online lender, faced a major SEO setback after the 2020 Google core update caused a sharp drop in organic rankings. Because all of its leads came from online search, the company needed a systematic way to diagnose the issue and rebuild its visibility. It turned to Semrush, using tools for site audits, content audits, keyword research, and rank tracking.

Semrush helped Jacaranda Finance identify technical issues, cut low-value content, improve search intent alignment, and target high-opportunity long-tail keywords. The team also used Semrush for competitor research, PPC insights, and social media management. The results were strong: organic traffic increased 75% year over year, top-3 keyword rankings rose to 150, page-one keywords grew to 1,022, bounce rate improved by 13.48%, and average session duration increased 7.71%.

Jacaranda Finance

Henry Leung

Digital Optimisation Owner