Case Study: Coccinelle achieves 25% international organic traffic growth with Semrush

Italian brand Coccinelle has increased its international organic traffic by 25%

Coccinelle, an Italian fashion brand founded in 1978 that produces bags and accessories sold worldwide, faced weak international online visibility despite strong domestic recognition. The company’s main challenge was to raise brand awareness and organic search presence in competitive markets — particularly the US, UK and Germany.

Working with Triboo’s Bootique agency, Coccinelle used SEMrush’s Organic Research, Advertising Research and Site Audit tools to identify competitors and high-potential keywords, replicate top ad strategies and fix technical SEO issues (hreflang, links, images, and http→https). Within four months international organic traffic rose 25% for each target country, over 30 non‑branded keywords moved to Google’s first three pages, paid traffic grew 23% from PPC, and site health improved from 17% to 60%.

Coccinelle