Case Study: Impression Digital achieves $430K in wins with Semrush Traffic & Market

Impression Digital - Customer Case Study

Impression Digital was pitching a large electronics retailer known for gaming PCs and needed deeper insight into the client’s market, competitors, growth drivers, and biggest opportunities. To answer those questions, the agency used Semrush Traffic & Market, along with Organic Research, to understand market size, market share, traffic sources, and the competitive landscape.

Using Semrush, Impression Digital determined that the client’s recent growth was driven by broader market demand, not just internal performance, and found the brand was under-indexed in organic search, supporting an SEO investment recommendation. The data also helped identify key competitors and opportunity areas, leading to stronger pitches that won 11 opportunities worth $430,000 in annual contract value, while also speeding up pitch creation by consolidating research into one workflow.

Impression Digital

Aaron Dicks

Managing Director