Case Study: LaLiga achieves global anti-piracy leadership with Semrush Trends API

How the Spanish football league used Semrush data to get 22,649 website links delisted from Google and fights the battle against digital piracy

LaLiga, the top professional football league in Spain, was struggling with the growing threat of online audiovisual piracy across illegal streaming sites, IPTV, and card-sharing networks. To fight this, the organization needed reliable data to identify which piracy platforms were doing the most damage, and it turned to Semrush and the Semrush Trends API for support.

Semrush helped LaLiga Content Protection integrate traffic intelligence into its anti-piracy tools, enabling the team to track visits, unique visitors, geography, and traffic trends for suspected piracy sites. This improved prioritization and helped LaLiga secure blocking permissions, leading to 372 websites blocked in Spain in 2021, along with millions of visits impacted globally and major progress in removing illegal content.

LaLiga