Case Study: BestSelf Co. achieves 40% organic traffic growth with Semrush

How Semrush helped two small e-commerce businesses grow organic traffic by 40% and 24% in 3 months

BestSelf Co., a motivational stationery retailer, faced a sharp drop in organic traffic and leads during the early COVID-19 pandemic, while also dealing with tighter marketing budgets. Semrush supported the business with a three-month SEO bootcamp that included a free Semrush subscription and SEO consultant services to help recover performance.

Semrush first ran a technical site audit and backlink review, then built a keyword strategy for key pages and optimized titles, descriptions, and H1s around search intent. As a result, Semrush helped BestSelf Co. increase organic traffic by 40%, lift organic leads by 17%, improve average position from 48 to 33, and place 74 keywords in the top 10.

BestSelf Co.