Case Study: Repeat achieves sustainable organic growth with Semrush

How a brand new menstrual underwear company broke into the French market

Repeat, a French e-commerce brand selling menstrual underwear, launched in a crowded market with limited budget and no marketing expertise. To grow awareness and sales, the team needed to identify the right influencers, choose profitable paid search keywords, and build a sustainable organic strategy using Semrush tools.

Semrush helped Repeat find competitor backlinks and valuable influencer partners with Backlink Analytics, uncover Google Shopping keyword opportunities with PLA Research, monitor site issues with Site Audit, and create SEO-friendly content with Keyword tools and SEO Writing Assistant. As a result, Repeat’s traffic grew 3900%, 10 articles generated at least a 45% increase in organic traffic, and annual revenue rose by around 300% to nearly 8 figures.

Repeat

Florian Frier

Co-founder