Case Study: Headline achieves smarter investment decisions with Semrush

Headline Goes Where Marketing Spend Flows

Headline, a venture capital firm, needed a faster way to understand how thousands of startups were spending their marketing dollars so it could make better investment decisions. Using Semrush, Headline wanted a reliable way to assess companies’ growth signals and filter for the most promising opportunities.

Headline implemented the Semrush Traffic Analytics API alongside its own proprietary platform to analyze marketing spend, PPC and ad activity, and traffic growth. With Semrush, Headline evaluates about 200,000 companies per month, gains confidence in which businesses to engage with, and better identifies companies it should avoid; the firm also says Semrush has become its primary signal for marketing.

Headline

Conrad Chu

Operating Partner