Case Study: Sam The Concrete Man achieves stronger local search visibility with Semrush

From Spokane to Pittsburgh Sam put 100 nationwide franchises on the map with Google's local map pack

Sam The Concrete Man, a concrete contractor with more than 100 local franchises across the United States, needed a scalable way to help each franchise get found in local search. As the company expanded, its marketing team had to launch and support individual franchise subdomains and improve their chances of ranking in Google’s map pack and organic results, all while managing listings, keywords, and site health efficiently. Semrush provided the local SEO platform used to tackle this challenge.

Using Semrush, Sam The Concrete Man centralized directory listings with Listing Management, optimized franchise pages with Keyword Magic Tool, Keyword Overview, Keyword Gap, and Position Tracking, and monitored technical health with Site Audit. The result was faster, more accurate directory coverage across 70+ directories, stronger local keyword visibility, and cleaner, more crawlable franchise sites. The team reported that Semrush helped them rank local franchise websites and build credibility quickly, contributing to more local search traffic and referrals.

Sam The Concrete Man

Becky Lane

Director of Marketing and Brand Building