Case Study: Pastreez achieves #1 Google rankings and drives 85% of orders from organic search with Semrush

Family bakery ranks #1 on Google for top buyer-intent keywords 6 months after launch

Pastreez, a French macaron bakery launched in 2017, needed to build a strong organic presence and validate demand in the U.S. market before scaling. Using Semrush, the team researched buyer-intent keywords, analyzed competitors, and mapped the search landscape to determine whether “macarons near me” and related terms could drive growth.

Semrush helped Pastreez launch a keyword-backed website, identify content opportunities, build relevant backlinks, and monitor site health and rankings through tools like Keyword Magic Tool, Organic Research, Backlink Analytics, Site Audit, and Position Tracking. The results were strong: Pastreez reached #1 for “macarons near me” within six months, earned 85% of orders from organic non-brand traffic shortly after launch, and today gets 55% of sales from non-brand organic search, helping it expand into a physical store in California.

Pastreez

Anthony Rosemond

Chief Executive Officer