Case Study: Reviewed achieves 84% more organic traffic with Semrush

Dishwashers to mascara, USA TODAY's product reviews division knows content. Add data to the mix and they grew organic traffic by 84%.

Reviewed, the consumer product reviews division of the USA TODAY Network, needed to recover after a Google algorithm update in August 2018 badly hurt its rankings and organic traffic. To compete with larger players, the team needed better SEO tools and more granular data to guide content decisions.

Semrush provided the solution, with tools like Keyword Magic Tool, SEO Writing Assistant, Topic Research, On Page SEO Checker, and Position Tracking helping Reviewed research keywords, optimize content, and monitor performance. With Semrush, Reviewed’s editorial team became more SEO-driven, and the results included an 84% increase in organic traffic page views, a 51% increase in search terms ranked for, and growth from 6,000 to 13,000 Top 3 keyword rankings.

Reviewed

Melissa D. Cooper

Manager of Search Marketing