Case Study: Deezer achieves major SEO visibility and organic traffic growth with Semrush

Deezer Does it for Millions of Dropping Pages

Deezer, the music streaming platform with hundreds of millions of pages in 36 languages, faced a sharp drop in SEO visibility after a Google core update in November 2021. To recover, Deezer used Semrush and its keyword, organic research, and competitive benchmarking tools to identify scalable opportunities and prove the SEO roadmap’s value to stakeholders.

Semrush helped Deezer build and track thousands of keywords, close keyword gaps, improve page templates and localized content, add contextual recommendation modules, and prioritize loading-time fixes. As a result, Deezer regained strong visibility and traffic growth, including 2x organic traffic in Germany, a 336% increase in first-page keywords in the US, and major gains across France, Mexico, Brazil, and the US.

Deezer

Mohand Kabeche

Head of Organic Acquisition