Case Study: Codex Advokat achieves major organic visibility growth with Semrush

Codex Advokat Lays Down the SEO Law

Codex Advokat, a Norwegian law firm, wanted to maximize its organic visibility within a year after relaunching and redesigning its website, Codex.no. To support the site migration and SEO push, the firm used Semrush to guide keyword research, technical checks, and content planning while training its lawyers to create SEO-friendly legal content.

Semrush helped Codex Advokat execute a company-wide content strategy that produced 500+ articles, with about 160 live at launch and another 150 added in a second wave, plus competitor analysis and ongoing site audits. The results were strong: visibility rose from about 1% to nearly 20%, traffic increased by 600%, average weekly organic sessions were up 615%, and average position improved by 70 places, with more than half of tracked keywords ranking on page 1.

Codex Advokat

Anabel Hafstad

SEO Specialist