Case Study: Booking.com achieves #1 Google rankings and stronger organic growth with Semrush

Booking.com gets #1 ranking in Google amongst 17m results

Booking.com, a major global online travel agency, needed a better way to track SEO performance and understand where to grow internationally. In 2012, the company lacked granular data on traffic by landing page, language, device, and market, and turned to Semrush to gain competitive insights and identify search opportunities.

Using Semrush, Booking.com benchmarked against competitors, validated new landing-page ideas, and expanded its international SEO strategy and partner analysis. The results included dramatic growth in branded search queries and organic traffic, plus a top Google ranking for highly competitive terms such as “hotels in London,” where Booking.com reached #1 among more than 1 million results.

Booking.com

Leonardo Saroni

Senior Product Owner