Case Study: BetterVet achieves 2000% organic traffic growth with Semrush

BetterVet Lead the Organic Pet Pack

BetterVet, a mobile veterinary provider that serves pets in more than 20 U.S. markets, needed to grow organic visibility in a crowded local and national search landscape. The company was relying heavily on paid ads, and with 23 Google Business Profiles to optimize, it turned to Semrush to improve local rankings, strengthen website health, and increase search traffic.

Using Semrush tools including Site Audit, Keyword Overview, SEO Content Template, SEO Writing Assistant, and Listing Management, BetterVet fixed technical site issues, optimized its Google Business Profiles, built helpful content, and earned authoritative directory backlinks. The results were dramatic: organic traffic grew by 2002% to over 1.5 million users, organic leads rose 88%, and BetterVet now ranks for 6,427 top-3 keywords and 2,054 Featured Snippets, while reducing paid ad spend.

BetterVet

Kevin McReady

Sr. SEO Manager