Case Study: AutoScout24 achieves SEO leadership and reporting efficiency with Semrush Enterprise

AutoScout24 sets the SEO pace

AutoScout24, the largest pan-European online car market, needed a better way to manage SEO across 18 countries as frequent algorithm updates and weekly reporting made it hard to track performance, compare territories, and prioritize content updates. The company turned to Semrush Enterprise to gain clearer visibility into its search strategy and support its in-house SEO team.

Semrush implemented customized dashboards, AI-driven SEO forensics, internal linking analysis, and automated reporting to help AutoScout24 monitor share of voice, react faster to Google updates, and optimize content at scale. The results included a significant gain in German market share and a savings of five hours per week on reporting, while also improving communication and transparency across the business.

AutoScout24

Stephan Walcher

AutoScout24