Case Study: LiberEat achieves 1000% organic traffic growth with Semrush

An insatiable appetite for growth and a content strategy worth drooling over, this tech startup grew web traffic 10-fold

LiberEat, a bootstrapped food allergen detection startup, needed a low-cost way to expand and sustain app user acquisition after relying too heavily on paid ads. The company partnered with Semrush and CMO Michelle McClure to replace fragmented marketing with a more scalable SEO-led growth strategy.

Using Semrush tools like Market Explorer, Organic Research, Keyword Magic Tool, Topic Research, SEO Writing Assistant, and SEO Content Template, LiberEat built a targeted content plan around realistic keywords and user intent. In just three months, Semrush helped drive 10X organic traffic growth, 25% higher app downloads, and rankings for 6,700 target keywords, including 782 top-10 Google positions.

LiberEat

Barry Leaper

Co-Founder & CEO