Case Study: Amberscript achieves 120% growth in users and leads with Semrush

Amberscript Turns Up the Volume on SEO

Amberscript, a Netherlands-based audio transcription startup, wanted to become the market leader in DACH, BENELUX, and Italy as a first step toward global growth, but it was struggling with low visibility, weak rankings, and limited organic traffic in those regions. To address this, Amberscript used Semrush tools to assess its backlink profile, keyword opportunities, and regional performance.

Semrush helped Amberscript implement a region-specific SEO strategy that included disavowing irrelevant backlinks, localizing content for each market, and creating high-value guides, e-books, and checklists supported by targeted PPC. With Semrush, Amberscript achieved major gains in just six months: more than 300% signup growth from the blog, 100% growth in Share of Voice in focus regions, and 120% YoY growth in total users and leads.

Amberscript