Case Study: Synaptic achieves richer investment insights for 300,000+ businesses with Semrush

Alternative data platform for investors integrates Semrush traffic data for 300,000+ businesses into its ecosystem

Synaptic, an alternative data platform for investors, needed better ways to evaluate consumer businesses and spot promising companies earlier. To do that, Synaptic turned to Semrush and its Trends API to add reliable website marketing metrics, including traffic and organic-versus-paid performance, into its research platform.

Semrush implemented an API integration that combined broad market and website-level marketing data with Synaptic’s other alternative data sources. The result was a competitive edge for Synaptic: it now showcases traffic data for 300,000+ businesses, helps investors make smarter decisions faster, and reduces the need for manual marketing research while uncovering companies they might otherwise miss.

Synaptic

Rohit Razdan

Co-Founder