Case Study: GroupM achieves 410% organic traffic growth with Semrush

Abdi Ibrahim Has a Prescription for SEO Content

GroupM, working with Semrush, helped a major pharmaceutical company in Turkey improve SEO across 9 brand websites that were struggling with low organic traffic, weak content, and limited budget. Using Semrush tools like Keyword Gap and Keyword Magic Tool, the team built a keyword-driven content strategy to compete more effectively in the healthcare space.

Semrush and GroupM implemented a Pillar & Cluster content model, supported by content briefs, technical SEO audits, internal linking improvements, and backlink analysis. The result was a 410% increase in organic traffic, from 615K to 3.14M visits, along with impressions rising from 26.6M to 162.6M, ranked keywords growing from 23.2K to 204.1K, and top-10 keywords increasing from 3.4K to 29K.

GroupM

Aybuke Yerlikaya

Growth Director