Case Study: OnTheMarket reduces CPA and increases leads with Semetrical’s paid media strategy

OnTheMarket reduces CPA by 59% with Semetrical

The customer, OnTheMarket, a property company, needed to adapt its digital marketing strategy to thrive in a rapidly evolving market landscape. They partnered with the vendor, Semetrical, to expand their efforts beyond core Paid Search and Display services to capture increased demand.

Semetrical implemented hyper-targeted paid media campaigns across Google Search, Display, Facebook, Pinterest, and Programmatic channels. This strategy used automation and heavy data crunching to optimize thousands of properties individually. As a result, Semetrical helped OnTheMarket achieve a 59% reduction in CPA, a 45% increase in leads, and a 72% reduction in valuation CPA, making it their biggest year yet across paid media.

OnTheMarket