Case Study: OnTheMarket achieves smarter data-driven marketing decisions with Semetrical

OnTheMarket - Customer Case Study

OnTheMarket worked with Semetrical to strengthen its marketing reporting as the property portal scaled to 24 million monthly visits. The challenge was to create a clearer, more strategic view of performance across SEO, PPC and analytics so the business could make smarter decisions about how to allocate significant marketing spend.

Semetrical delivered a comprehensive tracking and reporting setup, auditing the existing measurement framework, passing richer property and location data into Google Analytics, and building structured events, custom dimensions and a 40-page monthly board report. The solution gave OnTheMarket better visibility into user journeys, regional performance and lead quality, helping drive a 30% increase in organic click-through rates for key terms, sustained organic growth, and supporting its rise to the No. 3 UK property portal within its first year.

OnTheMarket

John Milson

Marketing Director