Case Study: OnTheMarket improves marketing decision-making with Semetrical’s reporting and analytics suite

OnTheMarket boosts organic CTR by 30% with Semetrical

OnTheMarket, a UK property portal, faced challenges in strategically allocating its marketing budget and understanding user journeys across its digital channels. They partnered with Semetrical for SEO, Paid Search, and Analytics services to gain clarity on performance and identify more valuable leads.

Semetrical implemented a comprehensive tracking and reporting suite by configuring Google Analytics with custom dimensions and using its API for data extraction. This solution provided OnTheMarket with actionable insights that drove smarter, data-driven decisions. The results were significant, including the portal becoming the number 3 property portal in the UK within its first year, attracting 24 million visitors within 4 years, and achieving a 30% increase in organic click-through rate for key terms.

OnTheMarket