Case Study: OnTheMarket achieves 62% more leads with Semetrical's hyper-localised PPC and Display strategy

OnTheMarket boosts leads 62% YOY with Semetrical

OnTheMarket, a UK property portal, faced the challenge of scaling its PPC and display advertising to efficiently serve thousands of hyper-local estate agent partners. They needed to improve data visibility and tailor their approach to deliver more value to specific agents while lowering acquisition costs. They partnered with digital marketing vendor Semetrical to manage their paid search and display campaigns.

Semetrical implemented a sophisticated hyper-localised strategy, building campaigns around micro-locations and using competitor data from Adthena for precise targeting. This approach, integrated with OnTheMarket's wider business, allowed for rapid scaling and optimization. As a result, Semetrical helped OnTheMarket achieve a 62% year-on-year increase in leads while simultaneously reducing the cost per acquisition by 54%.

OnTheMarket