Case Study: OnTheMarket Achieves Record Traffic and Leads with Semetrical PPC

OnTheMarket boosts conversions 317% with Semetrical

OnTheMarket, a challenger brand in the UK property portal market, sought to scale its paid media efforts to compete with major incumbents and deliver record levels of traffic and high-quality leads to its agent customers. They partnered with digital marketing vendor Semetrical to implement a powerful paid search (PPC) strategy to support this ambitious growth.

Semetrical developed a bespoke technology solution to dynamically build scalable PPC campaigns, ensuring full property inventory coverage from day one. Their strategy capitalized on key seasonal search trends, aligning budgets to maximize impact. This approach delivered a 317% year-over-year increase in conversions and a 25% increase in click-through rate. Semetrical's campaigns accounted for 20% of the 23.5 million website and app visits achieved in the target month, successfully meeting the client's objectives.

OnTheMarket