Case Study: Ocean Florida grows enquiries and revenue with Semetrical’s data-led paid search strategy

Ocean Florida grows enquiries 61% with Semetrical

Ocean Florida, a UK-based travel company specializing in Florida holidays, wanted to become the market leader and grow customer acquisition. They engaged the vendor Semetrical to manage their paid search strategy with the objectives of increasing enquiries and revenue while controlling costs.

Semetrical implemented a data-led paid search strategy focused on integrating Ocean Florida's CRM data, restructuring campaigns, and introducing long-term planning. This approach resulted in a 61% year-on-year increase in enquiries and a 20% increase in attributable revenue for the client, demonstrating Semetrical's ability to drive significant growth.

Ocean Florida