Case Study: Ocean Florida boosts Florida travel enquiries with Semetrical

Ocean Florida - Customer Case Study

Ocean Florida, a UK travel business focused on Florida package holidays, wanted to become the country’s leading provider and needed help scaling paid search without driving up costs. Semetrical was brought in to manage its paid search strategy and support goals including better use of CRM data, a new campaign structure, stronger alignment with wider digital activity, and 30% year-on-year revenue growth.

Semetrical restructured the account around business segments, integrated third-party and CRM data into reporting and bid optimisation, and ran sustained landing page and keyword tests while planning activity more strategically over the long term. The results included a 61% year-on-year increase in enquiries, a 20% rise in attributable revenue, a 104% increase in Orlando villa enquiries, and a 0.2% decrease in cost per enquiry.

Ocean Florida