Case Study: Ocean Florida achieves 50% traffic growth and 38% more conversions with Semetrical

Ocean Florida boosts traffic 50% with Semetrical

Ocean Florida, a travel company specializing in Florida holidays, was informed by their previous agency that they had reached a ceiling for PPC traffic and leads without increasing cost-per-acquisition. Their challenge was to scale paid media performance beyond this presumed limit while keeping CPA under control and generating more leads for high-value holidays. They partnered with digital marketing vendor Semetrical to achieve these ambitious goals.

Semetrical implemented a comprehensive PPC strategy that included a new campaign structure, bespoke keyword technology, and optimized landing pages. A key part of their solution was the successful integration of Ocean Florida's CRM data for deeper insight and attribution. This approach delivered exceptional results, including a 50% increase in traffic and a 38% increase in conversions, all while reducing the average CPA to under £10 and increasing profit generated through PPC by more than 50%.

Ocean Florida