Case Study: Flexioffices boosts prime London leads and ROI with Semetrical paid media

FlexiOffices drives £26m in attributable revenue with Semetrical

FlexiOffices, a serviced office brokerage, partnered with digital marketing vendor Semetrical to manage its paid media strategy. The challenge was to reallocate nearly half of its media budget to target high-value leads in prime London, a more expensive market, while hitting an aggressive cost per acquisition target and driving year-on-year growth.

Semetrical implemented a technology-focused paid search solution using machine learning for automation and bespoke tools for bid adjustments. This approach saved management time, which was reinvested into creative optimization. The solution drove £26m in directly attributable revenue, increased ROI by 50% year-on-year, and doubled the delivery of prime London leads while reducing cost per lead by 11%.

FlexiOffices