Case Study: FlexiOffices achieves 50% ROI growth with Semetrical paid media

FlexiOffices - Customer Case Study

FlexiOffices, a commercial property business specializing in serviced office brokerage, partnered with Semetrical to evolve its full-service digital marketing approach. After successfully building nationwide paid media performance, FlexiOffices needed to shift nearly half of its media budget toward higher-value prime London leads while still maintaining visibility and achieving a cost per acquisition of under £200.

Semetrical responded by redeveloping the paid media strategy and core campaigns, using machine learning for negative keyword management, bespoke device bid automation, and reinvesting time savings into creative optimization and remarketing. This helped Semetrical deliver £26M in revenue directly attributable to paid media, a £1.5M year-on-year revenue increase, and a 50% increase in ROI, while also doubling prime London lead volume year on year and reducing cost per lead by 11%.

FlexiOffices

Paul Slinn

Managing Director