Case Study: Flexioffices boosts quote conversions and enterprise leads with Semetrical CRO

FlexiOffices boosts quote conversion by 66% with Semetrical

Flexioffices, a commercial property company, aimed to become the UK's top office brokerage but faced a challenge with decreasing leads and conversion rates after launching a new website. They engaged the vendor Semetrical to implement a conversion rate optimization (CRO) program to increase high-value leads and improve quote conversion rates.

Semetrical conducted a UX review and implemented a series of four A/B tests over seven months to optimize the user journey. This data-driven CRO strategy resulted in a 66% increase in the quote conversion rate and a 19% year-on-year increase in enterprise leads, helping Flexioffices achieve its goal of becoming the market leader.

FlexiOffices