Case Study: Fish4jobs achieves 2.7 million Facebook reach with Semetrical paid social strategy

Fish4jobs reaches 2.7 million Facebook users with Semetrical

Fish4jobs, a leading UK online recruitment board, wanted to increase its social media presence and generate more website traffic and engagement in a highly competitive sector. They engaged the vendor Semetrical to audit and support their paid Facebook activity.

Semetrical developed and implemented a paid social strategy targeting both passive and active job seekers with culturally relevant content like career advice and fun quizzes. This approach, managed by Semetrical, reached 2.7 million Facebook users and generated 7.2 million impressions. The campaign delivered 234,000 website clicks and 185,000 post engagements at a low cost, while also increasing page likes by 41% year-over-year.

Fish4jobs