Case Study: JPIMedia achieves organic growth during a 140-site migration with Semetrical SEO

Fish4jobs boosts organic sessions by 57% with Semetrical

Fish4jobs, a leading UK publisher and one of the country's largest multimedia organizations, faced the challenge of migrating 140 of its websites to a new platform without disrupting its vital organic traffic. They enlisted Semetrical to provide SEO services to ensure a successful migration that would protect important articles and avoid any overall traffic loss.

Semetrical implemented a strategic, batch-by-batch migration process using bespoke tools to consolidate and protect priority URL data. They provided technical expertise to improve the platform's internal linking and site structure. As a result, organic sessions increased significantly year-over-year across the entire portfolio during the migration, with gains including a 57% increase for The Scotsman and a 147% increase for Edinburgh News. Semetrical's approach delivered sustained growth and complete SEO stability.

Fish4jobs