Case Study: FDM boosts recruitment and lead generation with Semetrical's integrated digital strategy

FDM boosts non-brand organic traffic 137% with Semetrical

FDM, a multinational professional services provider in IT recruitment and training, faced a challenge in over-reliance on branded search for traffic and leads. To improve ROI, they engaged Semetrical to develop an integrated digital strategy across eight international markets, aiming to boost organic visibility and improve paid media efficiency.

Semetrical implemented a solution combining SEO, UX consultancy, paid media, and CRM optimization. They built a new website, created optimized content targeting non-brand terms, and launched international campaigns across search and social channels. This integrated approach delivered exceptional results for FDM, including a 137% increase in UK non-brand organic traffic and a 51% reduction in paid media cost per acquisition, significantly exceeding recruitment and lead generation targets.

FDM