Case Study: Equinox Kombucha boosts organic traffic and revenue with Semetrical SEO

Equinox Kombucha - Customer Case Study

Equinox Kombucha, a leading organic kombucha brand in the UK, came to Semetrical in 2019 looking to become the go-to place to buy kombucha online and establish itself as a thought leader in the healthy drinks space. Their challenge was to improve visibility for competitive search terms, drive more traffic and sales through their online store, and raise awareness of kombucha as a mainstream soft drink.

Semetrical delivered a content and SEO strategy built on in-depth keyword research, competitor analysis, semantic topic planning, and authoritative content creation with input from nutritionists and other specialists. The campaign generated strong results, including a 599% increase in monthly organic traffic, a 314% rise in keywords ranking in positions 1–3, a 104% increase in keywords ranking in positions 1–10, and a 79% lift in online revenue between August and November 2019.

Equinox Kombucha

Jon Lloyd

Creative Director