Case Study: Equinox Kombucha boosts organic traffic and sales with Semetrical

Equinox Kombucha boosts monthly organic traffic 599% with Semetrical

Equinox Kombucha, a leading organic kombucha brand in the UK, engaged Semetrical to increase its online visibility and transform its brand from a niche product into a popular soft drink. Their challenge was to dominate search rankings for competitive terms, drive more traffic to their online store to boost sales, and establish themselves as a thought leader in the healthy drinks space.

Semetrical implemented a comprehensive content and SEO strategy, conducting in-depth keyword research and creating hyper-relevant content mapped to the brand's core values. This included collaborating with nutritionists and influencers to produce authoritative content. The results were outstanding, including a 599% increase in monthly organic traffic and a 314% increase in keywords ranking in the top three positions. Semetrical's work also led to a 79% increase in online revenue and won the Best Integrated Campaign at the EU Content Awards 2020.

Equinox Kombucha