Case Study: Cloudflare achieves 239% more paid search conversions with Semetrical

Cloudflare boosts paid search conversions 239% with Semetrical

Cloudflare, a global web infrastructure and website security company, faced the challenge of optimizing its paid campaign structure across numerous international markets to meet aggressive growth objectives. They partnered with Semetrical, which employed a paid search strategy to integrate business lead data and align with Google's automation developments.

Semetrical implemented a solution that involved redefining the campaign structure to target specific audiences, updating to Smart Display campaigns, and leveraging client sales data for optimization. This strategy resulted in a 239% increase in paid search conversions and a 650% year-over-year increase in traffic, while also reducing the cost per enquiry by 63%.

Cloudflare