Case Study: Arkadin boosts international SEO performance with Semetrical

Arkadin - Customer Case Study

Arkadin, a global IT communications provider, partnered with Semetrical to improve international SEO performance across a portfolio of 38 websites. Their challenge was to grow organic visibility and sessions across key markets including the UK, France, Germany, Dubai, South Africa, and India, while also strengthening performance across EMEA, CEMEA, and APAC.

Semetrical delivered a full international SEO strategy that included keyword and competitor research, technical SEO audits, a migration plan to consolidate websites into arkadin.com, hreflang and redirect mapping recommendations, and localized content optimisation. As a result, Arkadin achieved a 43.2% year-on-year increase in non-brand clicks, with average organic rankings improving by 2.77 positions in EMEA, 3.53 in CEMEA, and 3.64 in APAC, alongside strong gains in priority markets such as Germany, India, and South Africa.

Arkadin

Martin Cheyne

VP Marketing