Case Study: Major Employee Services Firm boosts employee enrollment and purchases with Semcasting

Major Employee Services Firm - Customer Case Study

Major Employee Services Firm needed a more efficient way to drive employee enrollment and product usage across participating companies, while avoiding wasted spend on non-participating organizations. Semcasting addressed this challenge with a cost-efficient digital display campaign supported by its attribution solution, helping the firm target employees at pre-qualified companies at scale.

Semcasting used Smart Zones to reach eligible employees by IP address, then expanded reach with Mobile Footprints to engage users at work and at home. By matching sign-ups and purchases back to target companies and branch locations, Semcasting enabled ongoing optimization and, over three quarters, delivered a 20% click-to-conversion rate. The success of the program led to expansion to more target companies and a separate campaign to recruit new participating organizations.