Case Study: Leading Financial Services Organization achieves $55 CPA for prepaid debit card signups with Semcasting

Financial Company Reaches No-Debt, Cash-Spending Audience to Sell Pre-Paid Debit Cards

A leading financial services organization partnered with Semcasting to promote a retail branded prepaid debit card and drive new card application signups. The main challenge was reaching the right audience at the right time and getting prospects into retail locations to apply for the card, with a target cost per acquisition of $150 or less.

Semcasting designed and executed a nine-month digital campaign using its proprietary audience data and Mobile Footprints geotargeting solution to identify likely prepaid card users and retarget shoppers near 4,000 retail locations. The campaign met the client’s goals and delivered strong performance, reducing cost per acquisition to $55 against a $150 target.