Case Study: National Window Blinds and Shades Franchise achieves lower CPA with Semcasting

Blinds and Shades Franchise Achieves Lower Cost Per Acquisition

National Window Blinds and Shades Franchise worked with Semcasting to increase website leads and bring down the cost per acquisition for display-driven purchases. The franchise had a defined consumer profile in mind, but it was struggling to drive enough traffic to its site and lacked the tools to identify and nurture anonymous visitors effectively.

Semcasting used its data management platform and Universal Data Exchange (UDX) technology to target high-value homebuyers and analyze on-site behavior, building predictive audience segments and conversion workflows. The campaign delivered about 6 million impressions over three months, reduced CPA by 46% from Month 1 to Month 3, and reached a final CPA of $69.44, which was 31% below the target of $100. Semcasting also achieved a 10% conversion rate for website visitors driven by display advertising.