Case Study: Major Health Insurance Company achieves 500% ROI in prescription drug cost savings with Semcasting

500% ROI in Prescription Drug Cost Savings

Major Health Insurance Company wanted to test digital media to reach existing members with targeted prescription savings messages at scale and at a lower cost than traditional marketing. The company needed a way to match more offline member records to online users, improve reach beyond its historically low engagement rates, and build in strong attribution to measure campaign ROI. Semcasting’s patented IP targeting solution was used to help address these challenges.

Semcasting designed an 18-month digital outreach program with evolving audience segments, full ad-to-engagement attribution, and ongoing optimization based on performance data. The campaign achieved 85%+ offline-to-online matching, doubled conversion rates year over year, and delivered a 500%+ ROI in prescription drug cost savings. Semcasting also helped the client refine targeting, timing, frequency, and messaging for even better future performance.