Semarchy
55 Case Studies
Case Study: Total Gas & Power achieves a single unified B2B customer view to improve recognition, support and cross-selling with Semarchy xDM
A Semarchy Case Study
Total Gas & Power - Customer Case Study
Total Gas & Power, a leading UK energy supplier to industrial, commercial and business customers, needed to master the complexities of B2B customer recognition, support and cross‑selling across multiple organizational relationships. To achieve a single view of its customers and unify diverse facets of those relationships, Total Gas & Power selected Semarchy and its xDM Intelligent Data Hub.
Semarchy implemented xDM to consolidate and master customer records, delivering a unified customer view that supports faster customer recognition, improved support and more targeted cross‑selling. The Semarchy solution streamlined data management and improved the accuracy of customer profiles—outcomes Total Gas & Power is tracking through reduced duplicate records, faster support response and better identification of cross‑sell opportunities.
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