Case Study: Red Wing Shoes achieves a single golden 360° customer view and streamlined data management with Semarchy

Red Wing Shoes - Customer Case Study

Red Wing Shoes, a century-old footwear and apparel maker and retailer with 700+ stores and a global e-commerce presence, faced fragmented customer data—more than 9 million individual records across systems—which resulted in duplicate records, poor visibility into customer purchase history, and limited reporting and analytics. To create a 360° customer view and ensure a golden record ahead of new POS and e-commerce rollouts, Red Wing Shoes engaged Semarchy.

Semarchy implemented its Unified Data platform to master customer data, intelligently linking transactions across retail and online channels and giving business units self-serve access to trusted, real-time data. The result: a single golden record for customers, improved marketing and service personalization, elimination of operational data redundancy, faster analytics and reporting, and a stronger foundation for upcoming POS, e-commerce, and B2B2C initiatives — all delivered through Semarchy’s solution.

Red Wing Shoes

Jay Wardle

Director of Enterprise Data