Case Study: Oxford University Press achieves improved B2C e-commerce experience and more accurate marketing with Semarchy

Oxford University Press - Customer Case Study

Oxford University Press, the largest university press in the world, needed to centralize customer preferences and match internal customer records with external marketing sources to improve its B2C e‑commerce experience. To solve this, Oxford University Press uses Semarchy.

Semarchy implemented a central customer-preference management and data-matching solution that links internal customer data with external marketing sources, enabling more accurate marketing campaigns and a better e‑commerce experience. By using Semarchy, Oxford University Press improved targeting and personalization, delivering measurable gains in marketing accuracy and customer experience.

Oxford University Press