Case Study: Oakley achieves increased revenue and streamlined e-commerce product management with Semarchy

Oakley - Customer Case Study

Oakley, a leading lifestyle brand and part of Luxottica, faced challenges managing complex, user‑customizable products for its e-commerce business that exceeded the capabilities of traditional PIM solutions. To address this, Oakley turned to Semarchy and its data management solution to modernize and streamline product management.

Semarchy implemented a centralized product management solution that handled Oakley’s complex customization workflows and improved e-commerce product operations, enabling faster, more accurate product launches. As a result of Semarchy’s solution, Oakley achieved measurable business impact — notably increased revenue from better-managed, user‑customizable product offerings.

Oakley